Project Description

Do You Have A Lighting Project We Can Help With?

Get a free Sample

Old Navy’s Largest Store Now in Time Square

Old Navy has opened its largest site in the world, a 70,000-square-foot location that houses side-by-side Gap and Old Navy flagships in Manhattan’s Times Square. It’s estimated that roughly 450,000 people pass through the area each day, or more than 50 million people per year.

Key design elements include a structural steel and glass elevator in the two-level atrium, multi-colored programmable LEDs (Vivid S 270 Pixel) behind a blue poly-carbonate curtain wall system, and a recessed linear LED fixture at the perimeter of each sales area. A 30-foot logo structure in the middle of the store allows for breathtaking visual merchandising opportunities of the brand’s latest story and product.

Each floor has a distinct story to tell, based upon the key tenets of the brand but amplified for the flagship location. With a transparent multi-store storefront facade, the team created an energetic window into the activity of the store to engage the Times Square visitor.

Both stores were designed to provide an optimum customer experience, and feature concierge desks featuring touch-screen tablets linked to the brands’ look-books, phone charging stations and “chill spaces.” Both also use technology to keep lines short. Every sales associate is equipped with a mobile device and is able to assist with checkout.

Project Credits

Schimenti Construction
575 LEXINGTON AVENUE, 18TH FLOOR
NEW YORK, NEW YORK 10022
212.246.9100

Vivid-Pixel-Name

Vivid S 270 Pixel was used in this project.

Discover the best of both worlds with Vivid Pixel by LED Neon Flex! Now you can have the convenience of LED Linear Neon and the ultimate control of DMX. Like our Vivid RGB line, Vivid Pixel produces 16.7 million colors but also integrates IC that allows discrete DMX control of 125mm units.

Project Gallery

See Our Light in Action

Related Portfolio

What our happy clients had to say about our LED Neon Flex

“I am so pleased with this product. Thanks guys, keep up the good work! Led Neon Flex is both attractive and highly adaptable.”

TREVAR B.,

“I will recommend you to my colleagues. We’ve used led Neon Flex for the last five years. Led Neon Flex is great. It really saves me time and effort. led Neon Flex is exactly what our business has been lacking.”

CORNELIA B.,

“No matter where you go, Neon Flex is the coolest, most happening thing around! It really saves me time and effort. Neon Flex is exactly what our business has been lacking.”

MARSHA L.,

“I will recommend you to my colleagues. Led Neon Flex impressed me on multiple levels. Best. Product. Ever! Your company is truly upstanding and is behind its product 100%.”

SHAYLYNN D.,

Our Core Values

We have been in the lighting industry for over ten years with many notable clients. We work hard to provide energy-efficient, Eco-friendly LED solutions to traditional lighting. Our products are attractively designed so you don’t have to sacrifice appearance for efficiency.

Meet The Sales Team

Our sales team are happy to answer any questions you may have regarding LED Neon Flex and our other products. Curious about lead time? Concerned about compatibility? Don’t hesitate, we’re here to help!

Jeremy Melanson
Account Manager
Toll free: 1.888.580.6366
Ext. 708

Christine Gautreau
Senior Account Manager
Toll free: 1.888.580.6366
Ext. 1002

Marc Leblanc
Senior Account Manager
Toll free: 1.888.580.6366
Ext. 1003

TRUSTED BY MAJOR BRANDS

We have been in the lighting industry for over ten years, and have had our products used by the Oscars, Sephora, Disney, Microsoft, and many more!

GLLS New Colored Slogan Logo No Ring

Ready to Talk?

DO YOU HAVE A LIGHTING PROJECT WE CAN HELP WITH?

Contact Us